I have been fortunate enough to have worked with the amazing team at SeedCo for the past 8 years now and within that time I have travelled to Malawi, Zambia and all over Zimbabwe with the marketing and production team covering everything from plant openings, field days and farm visits. Thanks to SeedCo I have seen areas of Zimbabwe that I would never have visited on my own and met people from all walks of life that have broadened my horizons, and for that I would really like to praise the whole team at SeedCo!
Towards the end of last year I was commissioned by SeedCo to capture engaging images of their farmers for an Africa-wide marketing campaign. It was very visual throughout Zimbabwe in the form of press ads and large billboards and many of the images where used on their group webiste. You can see some of the final visuals below...
I have spent a lot of time with SeedCo visiting their large and small scale farmers all over Zimbabwe who grow both maize (SeedCo's main crop) as well as wheat and soya. The portraits of the farmers are used across most of SeedCo's advertising platforms..
An advertising campaign would amount to nothing without pictures of the product and I have spent a lot of time photographing SeedCo's products, from maize to wheat, soya and millet. The close up shots have helped to convey the essence of quality that is essential to getting good harvests. Wide shots as well as close up and macro images help get as much information about the product out to the customer.
Some of the large scale farmers I have visited grow large tracks of crops and so the best way to convey the size of these operations is with aerial shots.
SeedCo host a lot of farmer field days that focus on educating both small scale and large scale farmers on new product developments as well as how to get the best yield from their products. Often hundreds of farmers are present on the day and it always makes for some great visuals.
I would like to sincerely thank SeedCo for their support over the past eight years and I look forward to working closely with them again in 2018 to help portray their brand in the best light possible.