Axia Corporation is one of Zimbabwe’s largest corporates with interests in the home furnishings and appliances, automative and distribution markets, so when they asked me to help them create some unique images for their 2018 annual report I was delighted!
The brief was to capture engaging images of each brands’ retail premises, staff and products that encapsulates their commitment to a quality product and service. I spent a day shooting at each brand, starting with the automative giant Transerv which you can see below.
The next day I joined the Axia marketing team at their home furnishing and appliance division TV Sales and Home where we visited a variety of their retail stores to capture the staff, retail spaces and available products.
To cap it all off we spent the day at one of the countries largest fast moving consumer goods distribution companies, Distribution Group Africa. Their distribution centre must be one of the biggest commercial spaces I have ever photographed, with the opportunity to create vast wide angle shots being around every corner! Check out some of the shots in the gallery below.
I would like to thank the marketing and admin folk from Axia as well as all the SBU’s that we visited while shooting for the annual report for their hard work and patience during this frenetic exercise!