I have been lucky enough to work with some of Zimbabwe's biggest agro-businesses and for the last three years have been having a lot of fun shooting a wide variety of images for Prime SeedCo. Initially Prime Seeds and now part of the SeedCo group Prime SeedCo provides high quality vegetable seed for sale in the Zimbabwean and African markets. I was engaged several years ago to help build up Prime Seeds' image database for use across all of their marketing databases and have photographed their products in the field and studio and from the air. You can see a selection of the images I have created for them in some of Prime SeedCo's marketing materials below.
Being a sales based company its essential to have a good selection of well shot product images and we have photographed all of Prime SeedCo's brands in our studio over the years, some of which you can see in the above posters.
Prime SeedCo also operates a substantial demo plot that farmers who are interested in their products can visit to see the veggies in the field as well as ask any of the knowledgeable staff any technical questions. Due to the seasonality of the different veggies I spend a few days in the field throughout the seasons in order to capture all the varieties on offer.
Prime SeedCo also hosts farmer field days throughout the year where both large scale and small scale farmers from around the country are invited to the demo plot to learn all about the varieties of veggies on offer and to learn best farming practices and the development in current agricultural trends. These field days are a great way of educating the local farming industry as well as showcase all the seasonal veggies at the demo plot.
Prime SeedCo also have a variety of commercial outlets around Zimbabwe and before the rebrand from Prime Seeds to SeedCo was completed I photographed one of their larger stores in Harare.
I thoroughly enjoy all the shoots I have done for Prime SeedCo over the years and look forward to the assignments I will be commissioned to carry out in 2018!